Are you searching for some effective and working off-page SEO techniques for 2019?
If it is you, then you have landed on some good collection of off-page optimization tips to boost up your SEO ranking.
Why?
If you are running a blog or website you will know how important off-page optimization is for ranking higher on Google and other search engines.
It provides you with high-quality backlinks, targeted traffic and helps you grow your site’s authority.
SEO or search engine optimization can be split into two major components — on-page SEO and off-page SEO.
What is on-page SEO?
Whatever you do directly inside your site to rank it up in search engines is called on-page SEO. On the page, SEO includes optimizing title, meta description, keyword density, interlinking, etc.
On the other hand, when you perform something outside your site aiming to rank it up in search engines is called off-page SEO.
Off-page SEO includes techniques like link building, social media marketing, bookmarking, forum submission, etc.
Here you will learn about 10 powerful off-page SEO techniques which will definitely help you move your site a step ahead in 2019.
Off-Page SEO Techniques to Boost Up SEO in 2019
1. Submit Your Site to Search Engines Including Google And Bing
One of the very first and important off-page SEO techniques for 2019 is to submit your website to different search engines.
This can be said to be the first step of off-page optimization of your site.
After creating your site successful your first job is to submit it to various search engines so that it can be crawled and indexed by search engine bots.
By submitting your website to the popular search engine you will be able to reap a number of benefits from it like:
- Your website visibility is increased in major search engines like Google.
- People come to know about your products/contents.
- Massive amounts of traffic start to flow directly to your website.
- You become able to secure a prominent position on the web.
- You start generating higher revenue from your website.
Submit your website in various major search engines through this site with just a couple of clicks.
This will help you avoid the strain of submitting your site separately to different search engines.
However, in the case of Google and Bing, you need to submit separately. You can easily do that in Google and Bing webmasters tool.
It is the second important job that plays a major role in a site’s ranking.
When you are finished with publishing your content successfully on your website now it is time to promote them.
Share content on popular social media platforms like Facebook, Twitter, LinkedIn, etc. to increase your website visibility and bring more relevant traffic.
Search engines really love those contents that get good traffic from social networking sites.
Because of the high authority of these platforms sharing your posts on them boosts up the possibility of a site’s ranking.
4. Start Email Marketing To Reach Out Relevant People
Email marketing is one of the most popular ways that play effective roles in off-page SEO techniques for 2019.
It is one of the greatest ways to get high authority backlinks for your website.
Gather emails of gigantic bloggers who gained high authority for their websites and start emailing them now.
You can ransack their social media profiles or websites for having contact details.
After each publishing of a new post on your site write them emails and make them known about your brand new masterpiece!
In this way, you are not only bringing traffic to your website but also prompting them to backlink your content.
If they love your post they can give a backlink to your site which is a great signal for search engine bots.
Because search engine bots always prefer backlinks that come from authoritative websites and are do follow in nature.
Social bookmarking sites are considered one of the greatest ways of link building. Many of the social bookmarking sites have high domain authority that helps you increase your own site ranking when you build a link from them.
It is an extraordinary way to get one-way link juice for your site which eventually helps you improve your PageRank and SERP position.
Join bookmarking sites like Twitter, Pinterest, Digg, Mix, Dribble, Pocket, etc. and share your blog contents on a regular basis.
These sites are good sources for getting consistent traffic for your blog and increase site revenues.
6. Submit Your Website to Directory Submission Sites
Another great technique that is implemented in off-page SEO is directory submission. This technique is another one of the effective SEO strategies for building a one-way link to your website.
Find relevant niche directories and submit your website URL to them.
There are a lot of directories you will find on the internet today. Some of them are useful while some are irrelevant and bogus.
So always be pragmatic when choosing a directory for site submission.
These directories generally consist of high DA and PA which are very impressive.
Moreover, by submitting your website to directories you are increasing your site’s exposure and help search engines index your website faster.
7. Join Forum Discussion Sites
Like directory submission, forum submission is yet another helpful method to boost up your website ranking and your website authority.
There are a lot of forum discussion sites on the web today where people discuss topics with each other.
Join such relevant niche forums, reply to threads and leave your website link there for traffic conversion on your website.
I have handpicked some of the best forum sites below.
‘A picture says a lot than thousand words can’ says a proverb. An infographic is an ideal example in this case.
In recent times, infographics have become so popular that many business websites today implement them on their sites to summarize long-form content.
Infographics are likely to be the most effective way of making content go viral and drive huge traffic to a website.
This also helps you market your blog content, build up linking and ultimately make your website become popular.
The best part of making an infographic is that it is easily understandable and saves a lot of time by summarizing prolonged information.
If you have made some great, eye-catching infographics do submit them to these popular infographic submission sites like Visual.l, Infographic Reviews, Slideshare, Reddit, , Infographic Bee, etc.
9. Participate in Question Answering Sites
This technique is quite important for off-page SEO. Question answering sites like Quora, Yahoo Answer, etc. possess high link popularity which helps them rank very high in SERPs.
Your job is to sign up on these platforms especially on Quora, create a small account with all your credentials and start asking questions and replying to answers.
You can follow me on Quora where I help a lot of people by answering their questions.
There are tons of genuine users active on these platforms to provide you with the best advice for your question.
Whereas, when you find questions that match your blog contents answer them leaving a link to your site.
This will eventually help in a traffic increase of your website allowing Google to push your site high up in search results.
10. Guest Blogging
Guest blogging is a brilliant off-page search engine optimization technique for increasing the authority of your niche.
When you write content for an authoritative website of your niche it is called guest blogging.
Many authoritative websites offer today guest blogging to their contributors to write content for them. They also allow you to put a single link that leads to your website.
In this way, you become able to generate organic traffic, improve the relevancy of your niche as well as leverage search engine ranking.
Here are listed a few websites that accept guest blogging.
- OutBrain: OutBrain.com/Submit Guidelines
- Shoutmeloud: Shoutmeloud.com/Shoutmeloud Guidelines
- The Huffington Post: Huffingtonpost.com/Submit Guidelines
- About: Submit Guest Post
- HubSpot: Submit Guidelines
- The Site Girls: Submit Guest Post
What are the benefits of guest blogging?
- High exposure to targeted traffic.
- Acquisition of high-quality link juice.
- Augmentation of brand value.
- Building a relationship with other bloggers and their audience.
- Higher conversion rate to your website.
- Making contents viral.
- Increase sales and generate decent revenue from your website.
12. Document Submission
Document submission is another great way to increase a website PageRank and come with search engines’ visibility.
When they come invisibility by search bots they get easily indexed and ranked.
When you submit your website in the form of PDF, Word, PowerPoint, etc. in various document submissions sites like Issuu your website starts gaining authority on the web.
Moreover, as the contents are normally PDF in nature it is easily downloadable and shareable with others.
Here are listed a few document submission sites to try:
13. Try Photo Submission
If you have created images and photos on your own and used them on your website share them by submitting to various photo sharing sites like Instagram, Pinterest, Flickr, VK, etc.
This will help you gain extra online visibility for your site and boost up traffic convergence. Make sure you share your photos by following a link to your website.
You will end up getting backlinked also.
Popular photo-sharing platforms to share photos and images:
14. Video Marketing\Make Videos For YouTube
Besides sharing photos to different photo sharing sites, you can also increase your site’s visibility by sharing videos on various video-sharing platforms.
This is yet another good strategy for marketing your video contents in different ways. YouTube, , Vine, Facebook, Photobucket, Dailymotion are of the popular video-sharing platforms you can try to share your videos.
15. Do Blog Commenting On Other Blogs
Blog commenting is one of the best ways for building a relationship with bloggers and getting some link juice from them.
It is one of my favorite methods too. Read some relevant blogs related to your niche and then leave a comment following a link to your website.
If the webmaster finds your comment informative and valuable he will approve it and you are able to build a backlink from it.
16. Keep Writing Quality Contents Everytime
While it may seem like as on-page SEO technique it eventually helps you improve your off-page optimization by creating more sharable backlinks.
People share content because they add value to them.
Contents especially well-written and informative tend to get more shares than a commonplace article.
When you are providing people some useful information through your blog post you are eventually giving them a reason to share it.
The more share you get the more backlinks you end up creating for your website.
Here I have handpicked a few helpful guides to read:
- How To Find Powerful Expired Domain For your Blog and Website
- 6 Effective SEO Tools Better Keyword Research
- Beginners Guide For Choosing Good Blog Names
- Before Starting A Blog Remember These Necessary Things
- 9 Working Ways To Make Money From Blogging
I hope this article comes helpful to you.
What are your own strategies for off-page optimization? Do you want to add #17 point in this list?
I will be glad to learn from you! Feel free to comment and let me know about that!
Rupam Sardar is a student blogger. He wants to help students to make passive income stream for themselves. That’s why he has created his blog Bulksinfo two years ago. Learn here about different helpful blogging guides, SEO, Make Money Online and More.
